Radon Environmental launches new radon awareness and testing campaign, “The Bark Side of Radon”, with support from Sherry and Mike Holmes Jr.
August 27, 2019 - Radon Environmental is launching The Bark Side of Radon, a radon awareness campaign encouraging pet owners to test their indoor air quality for radon. The Holmes family, including Mike Holmes Jr., Sherry, and their furry family members, are supporting the campaign with videos for pet lovers (see links below). The key message? Pets are part of the family and breathe the same air we do. Protecting their health is protecting your whole family’s health when you test for radon.
Radon, a radioactive, invisible gas, is the second leading cause of lung cancer. Seven times heavier than air, radon accumulates close to the ground – where your pets are. Animals can’t take action to protect the air they breathe, but you can.
The Bark Side team is reaching out to every homeowner that loves their pets. To bolster the campaign, they’ve brought on Bark Ambassadors like Simon Fraser University (SFU) professor Anne-Marie Nicol. The campaign started as a health risk communication project to raise public awareness of radon in Nicol’s Faculty of Health Sciences class. Radon Environmental President, Alan Whitehead recognized the idea’s potential to amplify radon awareness. “We love our pets like family – they are our family and best friends. Protect their health and wellness by preventing exposure to radon and the associated cancer risk. Pet owners who care are pet owners who test,” says Alan.
Emily Li, one of the SFU students behind the idea, is now working with Radon Environmental. The momentum has been building with outreach to the animal wellness community, including veterinary colleges and offices, animal advocacy groups, and pet food supply stores. “This is a unique approach to communicating a public health hazard,” explains Nicol. “By reaching out to pet owners known for their high level of commitment to their animal’s health, we are motivating them to test for radon and protect everyone in the home.”
Watch the videos:
Mike Holmes Jr. and his dog Caicos
Sherry Holmes and her cat Loki
Visit the website:
Contact us, get involved:
Alana McFarlane, Communications + Design
firstname.lastname@example.org, 778 327 4717
@barksideofradon @radoncorp #barkradon